A phoenix from the ashes
Resurrect a brand
Kodak’s B2B brand had very little consistency or recognition after the dissolution of the main Kodak brand – no one knew what the business did. A solution was needed. One that would retain quality cues from the former brand, but also convey bold ambitions.
Lead with products and services
The new company needed a brand that would nod towards the organisation’s vast expertise, but wouldn’t depend on a brand name, Kodak, which they no longer had control over. We challenged the business to hero their products and services instead through immersive photography, and created an identity system that allowed them to communicate in a more succinct and engaging way.
“Red&White have been an invaluable partner to us as we evolve our organisation. They have worked closely with our marketing teams around the world to create a strong and consistent brand across our global business.”
Group CMO, Kodak Alaris